Investigating the impact of e-commerce live streaming on consumers'purchase intention in China
Abstract Although e-commerce live streaming has not been developed in China for a long time, it is popular among consumers and capital markets due to its high interactivity, high entertainment, and substantial economic benefits, becoming one of the hot topics in China in recent years. However, be...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/67961/ |