Developing a Marketing Strategy for Chinese restaurants on Hungry Panda in Nottingham during COVID-19 crisis

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Developing a Marketing Strategy for Chinese restaurants on Hungry Panda in Nottingham during COVID-19 crisis

COVID-19, food delivery service industry faced severe challenges in the UK (Panzone et al., 2021).Chinese restaurant, as small and family-run restaurants, were facing more severe challenges than chain restaurants in UK (Chaudhry and Crick, 2004; Najib et al., 2021). Several studies have emphasized t...

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Bibliographic Details
Main Author:	Wang, Baoyuan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/67822/

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