Developing a Marketing Strategy for Chinese restaurants on Hungry Panda in Nottingham during COVID-19 crisis
COVID-19, food delivery service industry faced severe challenges in the UK (Panzone et al., 2021).Chinese restaurant, as small and family-run restaurants, were facing more severe challenges than chain restaurants in UK (Chaudhry and Crick, 2004; Najib et al., 2021). Several studies have emphasized t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/67822/ |