Digital Marketing and Impulse Purchasing in the Fast-Fashion Industry: Analysing Consumer Behaviour Through a Hedonic Lens

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Digital Marketing and Impulse Purchasing in the Fast-Fashion Industry: Analysing Consumer Behaviour Through a Hedonic Lens

With the fast-fashion industry quickly becoming one of the world’s top polluters, change is needed on an individual, societal, and institutional level. Further, with the invention of the internet and a large shift towards online shopping, especially in younger consumers, brands are using more resour...

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Bibliographic Details
Main Author:	Ma, Emilie
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Online Access:	https://eprints.nottingham.ac.uk/67781/

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