Digital Marketing and Impulse Purchasing in the Fast-Fashion Industry: Analysing Consumer Behaviour Through a Hedonic Lens
With the fast-fashion industry quickly becoming one of the world’s top polluters, change is needed on an individual, societal, and institutional level. Further, with the invention of the internet and a large shift towards online shopping, especially in younger consumers, brands are using more resour...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/67781/ |