The Impact of Social Media Influencer Attributes on Brand Trust and Sporting goods Purchase Intention and the Role of Gender: An Empirical Research on China

The Impact of Social Media Influencer Attributes on Brand Trust and Sporting goods Purchase Intention and the Role of Gender: An Empirical Research on China

As social media has become an indispensable entertainment in people’s daily lives, influencers have emerged in various fields. Companies are finding that using influencer marketing can be an effective way to promote their brands and products. However, current research on influencer marketing is base...

Full description

Bibliographic Details
Main Author: Yu, Tao
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2022
Online Access:https://eprints.nottingham.ac.uk/67686/

Similar Items

Similar Items