The Impact of Social Media Influencer Attributes on Brand Trust and Sporting goods Purchase Intention and the Role of Gender: An Empirical Research on China
As social media has become an indispensable entertainment in people’s daily lives, influencers have emerged in various fields. Companies are finding that using influencer marketing can be an effective way to promote their brands and products. However, current research on influencer marketing is base...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Online Access: | https://eprints.nottingham.ac.uk/67686/ |