Social media influencer marketing: the factors that influence the consumers’ willingness to buy electronic products

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Social media influencer marketing: the factors that influence the consumers’ willingness to buy electronic products

Social media influencer marketing is one of the most popular digital marketing tools for marketers. Social media influencer (SMI) is a user who shares lives, experiences, attitudes, opinions and other information through text, pictures, audio, video, etc., having strong attractiveness and influence...

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Bibliographic Details
Main Author:	Guo, Fuqiang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Subjects:	social media influencer social media influencer marketing purchase intention electronic products
Online Access:	https://eprints.nottingham.ac.uk/67574/

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