Social media influencer marketing: the factors that influence the consumers’ willingness to buy electronic products
Social media influencer marketing is one of the most popular digital marketing tools for marketers. Social media influencer (SMI) is a user who shares lives, experiences, attitudes, opinions and other information through text, pictures, audio, video, etc., having strong attractiveness and influence...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2022
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| Online Access: | https://eprints.nottingham.ac.uk/67574/ |