“Factors that influence the channel switching intention of the consumers in Bangladesh towards online grocery shopping: the moderating effect of the fear of Covid-19”

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“Factors that influence the channel switching intention of the consumers in Bangladesh towards online grocery shopping: the moderating effect of the fear of Covid-19”

The purpose of this study is to investigate the influence of the factors, such as perceived usefulness, perceived ease of use, price-search intentions and perceived risk on the channel switching intention of the consumers towards using online grocery shopping. The study also aims to examine the infl...

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Bibliographic Details
Main Author:	Furkan, Mohammed
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Subjects:	e-grocery shopping online grocery shopping Covid-19 consumer behaviour
Online Access:	https://eprints.nottingham.ac.uk/67364/

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