“Factors that influence the channel switching intention of the consumers in Bangladesh towards online grocery shopping: the moderating effect of the fear of Covid-19”
The purpose of this study is to investigate the influence of the factors, such as perceived usefulness, perceived ease of use, price-search intentions and perceived risk on the channel switching intention of the consumers towards using online grocery shopping. The study also aims to examine the infl...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2022
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| Online Access: | https://eprints.nottingham.ac.uk/67364/ |