A business plan for Hutong, the first ever baijiu-themed cocktail bar in Malaysia

A business plan for Hutong, the first ever baijiu-themed cocktail bar in Malaysia

Will you be surprised if I tell you Baijiu is the world’s most consumed spirit in the world and the world’s most valuable spirit brands? According to Brand Finance (2021), Baijiu has swept all top-5 spots in the list of the world’s most valuable spirit brands 2021, ahead of well-known spirits li...

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Bibliographic Details
Main Author: Han, Grace Su Yin
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2022
Online Access:https://eprints.nottingham.ac.uk/67346/

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