A business plan for Hutong, the first ever baijiu-themed cocktail bar in Malaysia
Will you be surprised if I tell you Baijiu is the world’s most consumed spirit in the world and the world’s most valuable spirit brands? According to Brand Finance (2021), Baijiu has swept all top-5 spots in the list of the world’s most valuable spirit brands 2021, ahead of well-known spirits li...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
|
| Online Access: | https://eprints.nottingham.ac.uk/67346/ |