An exploratory study into how social media has been used as part of the user innovator’s journey to entrepreneurship
This research evaluates the impact the digital infrastructure social media has had on the process of user innovation in relation to product development and entrepreneurial activity. Although there is a long-standing body of literature related to the concept of user innovation, it has yet to be exami...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2021
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| Online Access: | https://eprints.nottingham.ac.uk/66982/ |