Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur
COVID-19 and the subsequent lockdown has had a tremendous impact on consumer behavior of people. This paper seeks to evaluate how COVID-19 has affected consumer behavior. Aim – To investigate the antecedents of impulse purchasing using widely researched constructs, focusing on Kuala Lumpur durin...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/66817/ |
| _version_ | 1848800358562791424 |
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| author | Venkatesh, Madhan |
| author_facet | Venkatesh, Madhan |
| author_sort | Venkatesh, Madhan |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | COVID-19 and the subsequent lockdown has had a tremendous impact on consumer behavior of people. This paper seeks to evaluate how COVID-19 has affected consumer behavior.
Aim – To investigate the antecedents of impulse purchasing using widely researched constructs, focusing on Kuala Lumpur during the COVID-19 pandemic
Design and methodology – A quantitative cross-sectional research design was adopted for this study, to investigate the chosen constructs i.e., hedonic consumption, money available, panic due to COVID-19, promotional signage, social needs, and shopping enjoyment tendency. Data was collected from survey using Qualtrics online survey and SmartPLS software was employed to analyze the data.
Findings – Significant relationship was observed the constructs hedonic consumption, money available, panic due to COVID-19, promotional signage, and the dependent variable urge to purchase. In the moderation analysis, it was shocking to find that fear of COVID-19 had no moderation effect on any other independent variables except for Money Available.
Value added – COVID-19 is a new phenomenon that has not been researched much. In this paper, the author used panic due to COVID-19 as a moderator to understand the extent to which COVID-19 played a role in impulse buying. |
| first_indexed | 2025-11-14T20:50:18Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-66817 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T20:50:18Z |
| publishDate | 2022 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-668172022-02-28T02:59:12Z https://eprints.nottingham.ac.uk/66817/ Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur Venkatesh, Madhan COVID-19 and the subsequent lockdown has had a tremendous impact on consumer behavior of people. This paper seeks to evaluate how COVID-19 has affected consumer behavior. Aim – To investigate the antecedents of impulse purchasing using widely researched constructs, focusing on Kuala Lumpur during the COVID-19 pandemic Design and methodology – A quantitative cross-sectional research design was adopted for this study, to investigate the chosen constructs i.e., hedonic consumption, money available, panic due to COVID-19, promotional signage, social needs, and shopping enjoyment tendency. Data was collected from survey using Qualtrics online survey and SmartPLS software was employed to analyze the data. Findings – Significant relationship was observed the constructs hedonic consumption, money available, panic due to COVID-19, promotional signage, and the dependent variable urge to purchase. In the moderation analysis, it was shocking to find that fear of COVID-19 had no moderation effect on any other independent variables except for Money Available. Value added – COVID-19 is a new phenomenon that has not been researched much. In this paper, the author used panic due to COVID-19 as a moderator to understand the extent to which COVID-19 played a role in impulse buying. 2022-02-26 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/66817/4/MSc%20B%26M%20Dissertation-Madhan%20Venkatesh-20020733.pdf Venkatesh, Madhan (2022) Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur. [Dissertation (University of Nottingham only)] impulse buying promotional signage consumer behavior Covid-19 quantitative method |
| spellingShingle | impulse buying promotional signage consumer behavior Covid-19 quantitative method Venkatesh, Madhan Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur |
| title | Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur |
| title_full | Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur |
| title_fullStr | Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur |
| title_full_unstemmed | Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur |
| title_short | Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur |
| title_sort | impulse purchasing during covid-19: a quantitative study in kuala lumpur |
| topic | impulse buying promotional signage consumer behavior Covid-19 quantitative method |
| url | https://eprints.nottingham.ac.uk/66817/ |