Impulse purchasing during Covid-19: a quantitative study in Kuala Lumpur
COVID-19 and the subsequent lockdown has had a tremendous impact on consumer behavior of people. This paper seeks to evaluate how COVID-19 has affected consumer behavior. Aim – To investigate the antecedents of impulse purchasing using widely researched constructs, focusing on Kuala Lumpur durin...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2022
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| Online Access: | https://eprints.nottingham.ac.uk/66817/ |