Omnichannel retailing in the UK: a qualitative analysis and comparison with the Chinese market

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Omnichannel retailing in the UK: a qualitative analysis and comparison with the Chinese market

This research aims to construct a framework to describe and analyse the business logistics models of omnichannel retailers in different sectors in the United Kingdom and China with a structural approach.

Bibliographic Details
Main Author:	Lin, Jun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/66519/

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