Omnichannel retailing in the UK: a qualitative analysis and comparison with the Chinese market
This research aims to construct a framework to describe and analyse the business logistics models of omnichannel retailers in different sectors in the United Kingdom and China with a structural approach.
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
|
| Online Access: | https://eprints.nottingham.ac.uk/66519/ |