Motivations and Barriers Towards The Adoption of
Click-And-Collect Service in Vietnam

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Motivations and Barriers Towards The Adoption of Click-And-Collect Service in Vietnam

The demand for a seamless and channel-agnostic shopping experience propels global merchants towards omni-channel retailing. Click-and-collect (C&C), a service that allows customers to place orders online and collect them at a physical pick-up point, is among the fulfilment option in an omni-chan...

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Bibliographic Details
Main Author:	Nguyen, Ngoc Nhu Quynh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2021
Subjects:	The research investigates the potential of click-and-collect service in Vietnam by analysing motivations and barriers of consumers in Vietnam towards using click-and-collect service.
Online Access:	https://eprints.nottingham.ac.uk/66365/

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