Medicalising and Pharmaceuticalising Discourses in Food Supplement Advertising: A Multimodal Critical Discourse Analysis (MCDA) of Weight Loss Websites

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Medicalising and Pharmaceuticalising Discourses in Food Supplement Advertising: A Multimodal Critical Discourse Analysis (MCDA) of Weight Loss Websites

The Internet has provided a window for the pharmaceutical industry into people’s domestic spaces and facilitated the advertisement and purchase of pharmaceutical goods (Fox et al., 2005d). Whilst direct to consumer marketing of pharmaceuticals, including weight loss pills, is not permitted in the UK...

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Bibliographic Details
Main Author:	Morgan, Katherine Rebecca Anne
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2021
Subjects:	advertising semiotics discourse analysis pharmaceutical industry weight loss products online communication
Online Access:	https://eprints.nottingham.ac.uk/66067/

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