Medicalising and Pharmaceuticalising Discourses in Food Supplement Advertising: A Multimodal Critical Discourse Analysis (MCDA) of Weight Loss Websites
The Internet has provided a window for the pharmaceutical industry into people’s domestic spaces and facilitated the advertisement and purchase of pharmaceutical goods (Fox et al., 2005d). Whilst direct to consumer marketing of pharmaceuticals, including weight loss pills, is not permitted in the UK...
| Main Author: | |
|---|---|
| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/66067/ |