Online shoppers vs offline shoppers: study of Indian consumer preference

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Online shoppers vs offline shoppers: study of Indian consumer preference

While the Covid-19 pandemic did accelerate India’s transition towards online shopping, it is forecasted that majority of internet users will revert back to offline shopping post covid-19, as many consumers still prefer the traditional brick and mortar retail stores, so they can touch and feel the pr...

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Bibliographic Details
Main Author:	Vyasam, Tejas
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2022
Subjects:	psychographics study e-commerce online shopping offline shopping Covid19
Online Access:	https://eprints.nottingham.ac.uk/65858/

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