Online shoppers vs offline shoppers: study of Indian consumer preference
While the Covid-19 pandemic did accelerate India’s transition towards online shopping, it is forecasted that majority of internet users will revert back to offline shopping post covid-19, as many consumers still prefer the traditional brick and mortar retail stores, so they can touch and feel the pr...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2022
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| Online Access: | https://eprints.nottingham.ac.uk/65858/ |