Constructing the model citizen in healthcare communication

This thesis investigates the discursive construction of the model citizen, or ideal user, in public information from the UK’s National Health Service (NHS). Employing Multimodal Critical Discourse Analysis, it unearths evidence that the model citizen is a frequently-used and multimodal discursive st...

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Bibliographic Details
Main Author: McIntosh, Michele G.
Format: Thesis (University of Nottingham only)
Language:English
Published: 2021
Subjects:
Online Access:https://eprints.nottingham.ac.uk/65275/