Understanding the nature and determinants of store loyalty in China

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Understanding the nature and determinants of store loyalty in China

Store loyalty is confirmed to be important for retailers as it can help them gain and retain a competitive advantage over their counterparts. Researchers suggest that to achieve store loyalty the retailer needs to cope with competition from both the task environment and the institutional environment...

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Bibliographic Details
Main Author:	Song, Aijing
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2021
Online Access:	https://eprints.nottingham.ac.uk/64853/

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