Understanding the nature and determinants of store loyalty in China
Store loyalty is confirmed to be important for retailers as it can help them gain and retain a competitive advantage over their counterparts. Researchers suggest that to achieve store loyalty the retailer needs to cope with competition from both the task environment and the institutional environment...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2021
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| Online Access: | https://eprints.nottingham.ac.uk/64853/ |