The interplay between online consumer reviews and firms' interventions from three actors' perspectives

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The interplay between online consumer reviews and firms' interventions from three actors' perspectives

The World Tourism Organisation reports that 90 per cent of consumers read online consumer reviews before making a purchase decision, with 83 per cent admitting that the reviews influence them. Adding to the knowledge that reviews are a significant source of information in tourist decision making due...

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Bibliographic Details
Main Author:	Millanyani, Heppy
Format:	Thesis (University of Nottingham only)
Language:	English English
Published:	2021
Subjects:	Online consumer review hospitality firms’ response firms’ intervention paradoxes evaluation strategies
Online Access:	https://eprints.nottingham.ac.uk/64804/

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