The interplay between online consumer reviews and firms' interventions from three actors' perspectives
The World Tourism Organisation reports that 90 per cent of consumers read online consumer reviews before making a purchase decision, with 83 per cent admitting that the reviews influence them. Adding to the knowledge that reviews are a significant source of information in tourist decision making due...
| Main Author: | |
|---|---|
| Format: | Thesis (University of Nottingham only) |
| Language: | English English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/64804/ |