‘TUNE IN/JOIN US': Mobilising Liveness as a Promotional Strategy in Film Trailer Exhibition

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‘TUNE IN/JOIN US': Mobilising Liveness as a Promotional Strategy in Film Trailer Exhibition

This thesis investigates the ways in which ‘liveness’ has been mobilised by the US film industry during the exhibition of film trailers on broadcast television and online. It offers a lens to understand how Hollywood is not only responding to viewers’ increased ability to evade television advertisin...

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Bibliographic Details
Main Author:	Stenson, Robert
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2021
Subjects:	Trailers; Liveness; Live; Promotional Screen Industries; Film Advertising; Television Advertising; Online Advertising
Online Access:	https://eprints.nottingham.ac.uk/64740/

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