‘TUNE IN/JOIN US': Mobilising Liveness as a Promotional Strategy in Film Trailer Exhibition
This thesis investigates the ways in which ‘liveness’ has been mobilised by the US film industry during the exhibition of film trailers on broadcast television and online. It offers a lens to understand how Hollywood is not only responding to viewers’ increased ability to evade television advertisin...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
| Published: |
2021
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| Online Access: | https://eprints.nottingham.ac.uk/64740/ |