Online social media — a vehicle for city branding in China: the case of Sponge City Program (SCP)

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Online social media — a vehicle for city branding in China: the case of Sponge City Program (SCP)

The shift of academic attention from city marketing to city branding heralds a new era of representation and signification of cities as brands. Conscious practices of nationwide program implementation could be used not only for improving urban resilience but for city brands promotion. In China, to c...

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Bibliographic Details
Main Authors:	Thadani, Dimple, Li, Lei, Chan, Faith Ka Shun
Format:	Book Section
Language:	English
Published:	Springer 2020
Subjects:	Sponge City Program; City Branding; Online Social Media; Urban Water Management
Online Access:	https://eprints.nottingham.ac.uk/64215/

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