Online social media — a vehicle for city branding in China: the case of Sponge City Program (SCP)
The shift of academic attention from city marketing to city branding heralds a new era of representation and signification of cities as brands. Conscious practices of nationwide program implementation could be used not only for improving urban resilience but for city brands promotion. In China, to c...
| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Springer
2020
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/64215/ |