The impact of the franchisor-franchisee relationship on franchisee performance
Franchising, as an organisational form, has received much attention from both researchers and practitioners. Many studies have examined various aspects of franchising from either the franchisor’s or the franchisee’s perspective. However, little research has linked the perspectives of both franchisor...
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| Format: | Thesis (University of Nottingham only) |
| Language: | English |
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2021
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| Online Access: | https://eprints.nottingham.ac.uk/64192/ |