Evaluation and modelling of customer experience in online retail banking in India and its significance for enhancing customer loyalty

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Evaluation and modelling of customer experience in online retail banking in India and its significance for enhancing customer loyalty

Online banking had been an ongoing opportunity of strong growth for retail banks. In developing countries like India, online banking has been seen only as an alternative banking channel until today. Numerous researches had been examining online banking behaviours across the world. However, there is...

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Bibliographic Details
Main Author:	Kumar, Puneet
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2021
Subjects:	online banking customer experience interactivity loyalty customer journey consumer behaviour behavioural finance
Online Access:	https://eprints.nottingham.ac.uk/63304/

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