Evaluation and modelling of customer experience in online retail banking in India and its significance for enhancing customer loyalty
Online banking had been an ongoing opportunity of strong growth for retail banks. In developing countries like India, online banking has been seen only as an alternative banking channel until today. Numerous researches had been examining online banking behaviours across the world. However, there is...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2021
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| Online Access: | https://eprints.nottingham.ac.uk/63304/ |