Influences of Branding on Consumer Purchase Decision Making Process: An Empirical Research in Chinese Real Estate Agency Industry
Branding in marketing is a very important component. Generally, branding activities aim to stimulate potential customers to consume. Moreover, there are many literatures focus on products branding to consumers, but they ignore the importance of service branding. Products can be packaged by sellers i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/63278/ |