‘You are what you share to wear’ Self-identity formation through fashion in the age of Sharing economy

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‘You are what you share to wear’ Self-identity formation through fashion in the age of Sharing economy

The need for sustainable business models for fashion has given a rise to fashion sharing economy. Research has shown that possessions, such as fashion, are heavily interconnected with self-identity formation. This study aims to determine the self-identities young female consumers form and wish to si...

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Bibliographic Details
Main Author:	Aziz, Umema
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/63234/

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