‘You are what you share to wear’ Self-identity formation through fashion in the age of Sharing economy
The need for sustainable business models for fashion has given a rise to fashion sharing economy. Research has shown that possessions, such as fashion, are heavily interconnected with self-identity formation. This study aims to determine the self-identities young female consumers form and wish to si...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/63234/ |