Factors affecting the purchase intentions of luxury cars in Malaysia
Luxury cars, the ultimate signalling tool for many successful Malaysians. In recent years, luxury cars have become a common sight on Malaysian roads, especially in urban-metropolitan areas. As Malaysians shift economically, the dream of owning a luxury car has become a reality for many high-earning...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2021
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| Online Access: | https://eprints.nottingham.ac.uk/63190/ |