Market Research to help guide the positioning and marketing of NUBS’ MBA programmes

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Market Research to help guide the positioning and marketing of NUBS’ MBA programmes

The MBA degree is perceived as a matter of prestige for top business schools across the globe. Demand for the MBA has been on the decline for the past five years in the United States; however the trend hasn’t been mirrored in Europe. As the number of accredited business schools increase throughout t...

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Bibliographic Details
Main Author:	Vahid, Ijaz Shahul Hameed
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Subjects:	Nottingham MBA MBA marketing strategy Master of Business Administration evaluation of an MBA program decision making criteria of MBA students strategic marketing of NUBS MBA evaluation of the University of Nottingham's full time MBA programme repositioning of the Nottingham MBA customer journey of a NUBS MBA student
Online Access:	https://eprints.nottingham.ac.uk/63127/

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