Market Research to help guide the positioning and marketing of NUBS’ MBA programmes
The MBA degree is perceived as a matter of prestige for top business schools across the globe. Demand for the MBA has been on the decline for the past five years in the United States; however the trend hasn’t been mirrored in Europe. As the number of accredited business schools increase throughout t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/63127/ |