The Effect of Satisfaction, Customer Loyalty and its Dimension (Cognitive Loyalty, Affective Loyalty and Behavioural Loyalty), Waiting Time, Self-Service Technology Experience, Customer Involvement Level and Trust on Repurchase Intention in Online Food Delivery Service
The industry of online food delivery service in the UK faces a deteriorated profitability due to the several factors such as tight competition, a rise of labour cost, strong restaurant’s bargaining power and carrying dual business models. One of the solutions to rise the profitability is by increasi...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/63106/ |