Understanding how marketers promotes healthy organic food on Instagram non-sponsored posts

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Understanding how marketers promotes healthy organic food on Instagram non-sponsored posts

This paper aims to explore how the benefit of healthy organic food is portrayed in the brand’s non-sponsored Instagram advertisements. This study chooses Instagram Advertisements from Cascadia Farm and Nature’s Path Organic to conduct a semiotic analysis. Both companies sell organic cereal, granola,...

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Bibliographic Details
Main Author:	Yip, Kwan Fu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/62865/

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