Understanding how marketers promotes healthy organic food on Instagram non-sponsored posts
This paper aims to explore how the benefit of healthy organic food is portrayed in the brand’s non-sponsored Instagram advertisements. This study chooses Instagram Advertisements from Cascadia Farm and Nature’s Path Organic to conduct a semiotic analysis. Both companies sell organic cereal, granola,...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2020
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| Online Access: | https://eprints.nottingham.ac.uk/62865/ |