A content analysis of exploring beauty ideals transformation, advertising values and product images in YouTube video advertisements of beauty and personal care brands

QR Code

A content analysis of exploring beauty ideals transformation, advertising values and product images in YouTube video advertisements of beauty and personal care brands

Global beauty and personal care (BPC) markets have grown dramatically in the 21st century with the advance of business, technology, and globalisation. The use of models in advertising BPC products and sustaining unrealistic beauty standards is widespread in advertisements. However, beauty ideals por...

Full description

Bibliographic Details
Main Author:	Wang, JW
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/62665/

Similar Items

YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach
by: Chan, Tak Jie, et al.
Published: (2025)

A Content Analysis of Number Seven Advertisements from the 1970’s: The Interplay Between Beauty Advertising, Western Beauty Ideals, and Values
by: Denison, Holly
Published: (2016)

An exploration of advertising values and beauty ideals manifest in print advertisements of cosmetic brands: A content analysis of Boots No.7
by: Gong, Yu-Qing
Published: (2017)

Beauty ideals and Advertising values: A content analysis of 1950s and 1969s Number Seven printed advertisements.
by: Luo, shiyu
Published: (2016)

Beauty ideals and Advertising values: A content analysis of 1950s and 1960s Number Seven printed advertisements.
by: Luo, shiyu
Published: (2016)

Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements.
by: yang, deng
Published: (2016)

Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements.
by: deng, yang
Published: (2016)

Beauty ideals and Advertising values: A content analysis of 1950s and 1960s Number Seven printed advertisements.
by: Luo, shiyu
Published: (2016)

Advertising values and Beauty ideals: A content analysis from 1930s to 1940s of No.7 printed advertisements.
by: deng, yang
Published: (2016)

The Representation of Ideal Beauty in Advertising--A longitudinal study of No.7
by: GU, ANQI
Published: (2017)

An exploration of the beauty ideals and advertising values represented by cosmetic brands: A case study analysis of Seventeen.
by: Zhang, Yu-Han
Published: (2017)

Beauty and the Beast of Advertising: The impact of idealized images of physical attractiveness on consumer behavior and well- being.
by: Nair, Samyukta
Published: (2007)

Adolescents' exposure to tobacco and alcohol content in YouTube music videos
by: Cranwell, Jo, et al.
Published: (2015)

Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]
by: Harun, Mohd Fauzi, et al.
Published: (2019)

A survey of current YouTube video characteristics
by: Che, Xianhui, et al.
Published: (2015)

Resources: YouTube videos and the JELCKC website and archive
by: Hume, P., et al.
Published: (2017)

The effect of online advertisement on young females' perception on beauty
by: Beh, Yin Ze, et al.
Published: (2018)

Learning ecology: YouTubing and content creation
by: Shereen Kularajasingam, *, et al.
Published: (2015)

The power of YouTube
by: Moriarty, Philip
Published: (2015)

Playing YouTube: How the Nancy YouTuber doll and app position children as aspiring YouTube influencers.
by: Ruiz-Gomez, Alexandra, et al.
Published: (2021)

An observation of communication techniques on the illustrated explanation YouTube video
by: Umar, Ronaldi Saleh, et al.
Published: (2014)

The influence of YouTube advertising on the attitude towards fruits and vegetable consumption among university students in Malaysia
by: Nur Shahafiqah Nadiah Jaffery,, et al.
Published: (2020)

Female representation in online advertisements: a feminist stylistic analysis of beauty products advertised on Instagram
by: Humaira Raslie,, et al.
Published: (2022)

A Thesis using Content Analysis to Examine the Relationship between Advertising Values and Beauty Types in Boots No.7 Print Advertisements
by: Wright, Chloe
Published: (2017)

Yahoo! answer to YouTube
Published: (2008)

The turn to the self: From “Big Character Posters” to YouTube videos
by: Li, Henry
Published: (2009)

Comments on fire! Classifying flaming comments on YouTube videos in Malaysia
by: Revathy Amadera Lingam,, et al.
Published: (2017)

A study in identifying factors in YouTube advertisements that influence consumer purchasing behaviour among people in Malaysia
by: Ho, Sing Yee, et al.
Published: (2020)

What are the most successful working practices behind student YouTubers within the fashion, beauty and lifestyle community?
by: Adrian, Elizabeth
Published: (2018)

YouTube unveils roadshow for videomakers
by: The Star
Published: (2016)

Stereotypes in the language of beauty product advertisements / Jaya Ranee d/o Shanmugam.
by: Shanmugam, J.R.
Published: (2002)

The influence of beauty influencers' expertise on Chinese consumers' intention to purchase beauty brands
by: Wang, Zhaobo
Published: (2022)

Malaysian English discourse particles and their meanings in Covid-19 themed YouTube videos
by: Tew, Jacqueline Hui Ee
Published: (2022)

Selling an Australian Cinderella? YouTube stories
by: Leaver, Tama
Published: (2013)

Strengthening patriotism through YouTube platform
by: Ku Samsu, Ku Hasnita, et al.
Published: (2017)

Predictors of consideration of labiaplasty: An extension of the tripartite influence model of beauty ideals
by: Sharp, Gemma, et al.
Published: (2015)

Adult and adolescent exposure to tobacco and alcohol content in contemporary YouTube music videos in Great Britain: a population estimate
by: Cranwell, Jo, et al.
Published: (2016)

“Brain, Beauty, Belief”: Potraying An Ideal Woman In The Auto/biography Of Dian Pelangi
by: Firly Annisa, Firly Annisa
Published: (2015)

The beautiful Halal
by: Hashim, Yumi Zuhanis Has-Yun
Published: (2010)

Beautiful South
by: Gray, Michael
Published: (2011)