A content analysis of exploring beauty ideals transformation, advertising values and product images in YouTube video advertisements of beauty and personal care brands
Global beauty and personal care (BPC) markets have grown dramatically in the 21st century with the advance of business, technology, and globalisation. The use of models in advertising BPC products and sustaining unrealistic beauty standards is widespread in advertisements. However, beauty ideals por...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
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| Online Access: | https://eprints.nottingham.ac.uk/62665/ |