Sexualized Performance Athletes: An exploratory ZMET study of female athletes’ perceptions

The focus of this study is on media images of sportswomen that have both appearance and athletic elements (termed sexualized performance athlete) and it theorizes and empirically investigates consumer attitudes and perceptions in relation to sexualized performance imagery. Since the purpose of th...

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Bibliographic Details
Main Author: Evert, Malin
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2020
Online Access:https://eprints.nottingham.ac.uk/62516/