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CUSTOMER ENGAGEMENT AND BUILDING BRAND LOYALTY ON THE SOCIAL MEDIA-BASED COMMUNITY ON FACEBOOK AND INSTAGRAM IN INDIA

Building and maintaining brand loyalty through customer engagement is one of the central research areas for authors and to expand and explore other areas marketers are trying out and utilizing social media, keeping up with the digital era. With significant growth in the usage of social networking pl...

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Bibliographic Details
Main Author:	Jain, Aditi
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/62497/

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