CUSTOMER ENGAGEMENT AND BUILDING BRAND LOYALTY ON THE SOCIAL MEDIA-BASED COMMUNITY ON FACEBOOK AND INSTAGRAM IN INDIA
Building and maintaining brand loyalty through customer engagement is one of the central research areas for authors and to expand and explore other areas marketers are trying out and utilizing social media, keeping up with the digital era. With significant growth in the usage of social networking pl...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2020
|
| Online Access: | https://eprints.nottingham.ac.uk/62497/ |