Effects of Sale Promotions on the Purchase Intentions Held Towards Beauty and Cosmetic Products Available Via Cross-Border E-Commerce

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Effects of Sale Promotions on the Purchase Intentions Held Towards Beauty and Cosmetic Products Available Via Cross-Border E-Commerce

The purpose of this research is to study the effects of sale promotions in cross-border e-commerce (CBEC) on the purchase intentions held towards beauty and cosmetic products. Sale promotions analysis considers different sale promotion type – including flash sales, free shipping, online coupons/coup...

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Bibliographic Details
Main Author:	Pannapayuk, Suthasinee
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2020
Online Access:	https://eprints.nottingham.ac.uk/62457/

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